Michelle West is a key member of the LARC research team. Feasibility studies, market analyses, business plans, operational reviews, and forecasts have been completed under her direction. As the Director of Research, Michelle coordinates the research and fact-finding efforts, writes or assists in writing all studies or reports originating in LARC’s research department and carefully reviews and edits all of the research department’s final documents.
Alongside the Tourism Development department, Michelle assists in researching and writing the Tourism Development studies. In the course of her tenure, Michelle has gathered and inventoried detailed data on each of the various segments of the entertainment industry as well as operational statistics on existing entertainment attractions. Through this and other research, LARC has become an invaluable source to the leisure industry.
Southern Methodist University, Bachelor of International Business
and Bachelor of Arts in French
Minor in Theatre
Fluent in French
SMU International Office Assistant
Studied in Paris, France
International Business experience
Most Unique: Yale University Tercentennial
Most Rewarding: Jazzland, New Orleans
Most Enriching: North Georgia Tourism
Most Complex: Heritage City, Nigeria